The Benefits of Internet Marketing

Here are some examples of the time and cost-saving benefits of using the Internet to
market your products or services:

  • The Internet is the widest channel of communication available to small
    businesses. It can help level the playing field for small businesses on a
    limited budget that seek to compete in large markets. No other
    communications medium enables you to operate a business from your home,
    while giving a small business the appearance of a larger, more established
  • Marketing your product or service online offers the opportunity for increased
    communication with your target market through techniques such as
    interactive websites, email newsletters, online surveys and forms, blogs, and
    discussion groups. The Internet allows you to collect immediate feedback from
    your client base with little out-of-pocket expense.
  • Print marketing materials and advertising strategies can be expensive to
    produce and traditionally have a short shelf life. Internet marketing techniques
    such as websites, banner ads and email newsletters, can be produced at a
    reasonable cost, can contain more timely information than print brochures, and
    can be immediately and cost-effectively updated as your business

Finding success online is no different from finding it offline. Choosing the right product or
service and designing an appropriate online and offline marketing mix are key to
successful Internet marketing.


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  1. #1 by Joey@Marketing Salt Lake on October 9, 2012 - 12:34 am

    Small businesses can benefit a lot from the proper use of internet marketing. Its an important skill that every company that wants to succeed should implement.

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